Recurring format · Seven dates
A journey through Montefiascone’s cellars, wine culture and landscape, following the traces of the town’s best-known legend.
Updated 24 July 2026 · Montefiascone Wine Fair editorial teamThe mark on the door
According to the story, the servant Martino travelled ahead of Johannes Defuk and marked the inns where he found good wine with the Latin word “Est”. In Montefiascone, his enthusiasm led him to repeat the sign three times: Est! Est!! Est!!!
The format
The format returns seven times during the Fair. Each encounter connects wine, local memory and the people who work in the area’s cellars. It is inspired by the legend while focusing on contemporary producers and places.
2026 dates
The announced dates are 1, 2, 7, 8, 11, 12 and 13 August. The available programme does not yet name a cellar or meeting point for every date, so check the daily programme and official updates before attending.
What to expect
The experience is designed as an introduction to Montefiascone through its wines and stories. Specific tasting, access and booking arrangements will be added only when confirmed by the organisers.
66th Wine Fair